Why Luxury Hotels&Publishers Will Change Their Relationship | Michael Keriakos | TEDxWilmingtonSalon

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In 2008 Michael Keriakos had a “Jerry Maguire moment” - he found a gap in the relationship between publishers and hotels.



Michael compares today’s revenue model between hotels and publishers to the difference between 2 emerging social media channels - MySpace & FaceBook.



While MySpace followed traditional revenue model of advertising, FaceBook went deeper to influence users to purchase items in subtle ways.



Similarly, the travel industry is about to change. Because the content we read determines where we plan to travel and which hotel we choose to book.



Michael describes a revolution that is about to alter the relationship between hotels & publishers.

Michael Keriakos is the co-founder and CEO of Curacity.com; a marketing technology company in the luxury hospitality space. They currently operate a network/marketplace that connects publishers like surfacehotels.com, ahotellife.com, fathomaway,com, travelcurator.com and insidehook.com with the luxury hotels they write about. Curacity has built a data driven bridge that helps publishers get paid commissions for bookings their content is shown to inspire.

Prior to founding Curacity in 2015, Keriakos was Everyday Health’s (NYSE:EVDY) co-founder and President. He served on their board of directors since their inception in January 2002 through their IPO in March, 2014.

Keriakos drove the companies M & A activities leading the acquisition efforts of MedpageToday.com, and Eqal from the creators of the first YouTube hit; lonleygirl15. He led the effort to expand the Company’s media footprint, including partnerships with Dr. Sanjay Gupta, Twitter, AOL, Google’s YouTube and brought the weekly (now Emmy-nominated) TV series, Recipe Rehab, to 95% of the country. During his tenure, revenues went from $0 to over $150mm with ad revenues going from $6mm to $130mm from 2006 to 2013.

Keriakos is an active angel investor and advisor to start ups around the world. He is a cofounder of the award winning Qui Tequila which is now the world’s #1 extra anejo tequila and co-chairs its board. He is an advisor to the CEO of Quincy Jone’s Playground Sessions and he sat on the Qwiki board for 2 years through its acquisition by Yahoo! ($52mm in 2013). Keriakos was also the founding investor/cofounder of Rebbl.co – a cold beverage company launched as a social venture in partnership with the Not For Sale Campaign (an anti human trafficking NGO).

Keriakos is on the board of “Littlest Lamb” (an orphanage project in Egypt. He also spends time mentoring startups at Entrepreneurs Roundtable accelerator where he is a Venture Partner.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Category
Academic

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