Write For Us

60 Second Business Tips: The Objective First Framework

E-Commerce Solutions SEO Solutions Marketing Solutions
113 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

ava
Published
As an entrepreneur, you know how important marketing is to your business. But the task at hand can be overwhelming, leading to disjointed efforts.

It doesn't have to be that way, says business development consultant and Entrepreneur magazine writer Terry Rice. In the above video, Rice outlines the Objective First Framework to help keep you on track and deliver the desired results.

It all starts with your objective. What is your goal for the campaign? You won't be very specific with this, so it's getting leads for your newsletter. And then, beyond that, you want to have a numeric value. How many leads? And lastly, a time period.

Know your KPIs. Your key performance indicators are the metrics that show how well you're achieving your objective. Cost per lead would be a KPI. You want to pay as little as possible per lead.

Bring on the tactics. This is the fun part. How do you convince your audience to take action aligned with your objective? This is where you get to be creative with the messaging you're putting out there and the video you're creating. After that, execute the campaign.

Optimization. Look at your campaigns and segmenting. See where you're getting the lowest cost per lead, and spend as much time and energy in those segments.

Read more here: https://www.entrepreneur.com/articles/443377.

Follow us on social media:
https://www.facebook.com/Entrepreneur/
https://www.instagram.com/entrepreneur
https://twitter.com/entrepreneur
https://www.instagram.com/entrepreneur/
Snapchat: entmagazine
Category
Social
Tags
Entrepreneur Network, Entrepreneur, Entrepreneur Magazine
Sign in or sign up to post comments.
Be the first to comment