André Moraes of PepsiCo Foodservice Digital Lab on Helping Restaurants Be Future-Proof

PepsiCo’s Digital Lab is helping restaurants future-proof their businesses and unleash their digital potential.

Watch now to learn about using digital tools effectively, technology being an enabler, and the positive culture at PepsiCo.

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the @Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.

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Chapters:
[3:24] - André Moraes 2-Minute Drill
[9:06] - The Importance of Data
[16:09] - PepsiCo Foodservice Digital Lab
[28:19] - The Culture at PepsiCo
[37:51] - Creating Content

André Moraes is a Restaurant Influencer -

“Data means nothing without insights. Insights mean nothing without action”

André Moraes, head of PepsiCo Foodservice Digital Lab has spent a significant portion of his career in the technology sector, including at Google. In his role with PepsiCo, he uses the expertise he has gathered over the years to optimize digital hospitality experiences.

The PepsiCo Foodservice Digital Lab is a free service that connects foodservice operators with the companies, services, insights, and solutions best suited for their specific digital and online needs. PepsiCo also offers ghost kitchen services and other capabilities.

“What's in it for us is seeing that the Pepsi restaurants are successful and grow and benefit from all of the expertise and value that we're able to bring them,” Andre Moraes said to Restaurant Influencers host Shawn Walchef of https://calibbq.media.

Moraes and his team use data that ultimately leads to a specific action plan to help increase efficiency.

“You don't have to invest hundreds of thousands or tens of thousands,” explains Moraes. “It's actually about identifying the needs and focusing on the technology that's the greatest enabler to your own strengths and to scaling what you have.”

That mindset of enablement is indicative of a culture at PepsiCo that permeates through to customers, but its foundation rests with PepsiCo employees. Creating a space where people are the priority has allowed PepsiCo to seek individuals that operate in a congruent manner, and has enhanced the experience for all parties involved.

“I've always been around Pepsi and around PepsiCo employees. And the teams here and hearing about it, but it's another thing to experience the culture,” says Moraes.

Ultimately, the mission of PepsiCo Digital Lab is to close the gap between client and business, customer and company, to create true partnerships.

“It's really about the partnership.” says Moraes. “The vision and mission of the digital lab has always been, and continues to be the success of our restaurant customers.”

Episode Links:
André Moraes on LinkedIn - https://www.linkedin.com/in/andredpmoraes/
Pepsi on Instagram - https://www.instagram.com/pepsi/
PepsiCo Foodservice Digital Lab - https://capabilities.pepsicodigitallab.com/

ABOUT ANDRÉ MORAES:
André Moraes has spent the majority of his career in technology. Moving from Google to PepsiCo Foodservice Digital Lab has allowed him to expand on his ability to derive insights from data and action from insights. Also an adjunct professor at NYU, Moraes’ heart for teaching what he learns extends beyond PepsiCo customers and into the next generation.

André Moraes Linkedin - https://www.linkedin.com/in/Andrédpmoraes

ABOUT RESTAURANT INFLUENCERS:
Welcome to the Restaurant Influencers podcast and video series. Every week host and restaurant owner Shawn P. Walchef (@shawnpwalchef) talks with leaders like Emeril Lagasse, Sam The Cooking Guy, Marguerite Zabar Mariscal, and Rob Dyrdek about their secrets to running a business, modern branding, and how to show up where customers are spending time online. https://restaurantinfluencers.media

• Published by Entrepreneur Media - https://entreprenuer.com
• Produced by Cali BBQ Media - https://content.calibbq.media

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RESTAURANT INFLUENCERS IS PRESENTED BY TOAST

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