Andrew McAfee on Enterprise 2.0

Over the past few years a wide array of "Web 2.0" technologies and communities have appeared on the Internet; these include Facebook, Twitter, Wikipedia, YouTube, and del.icio.us. Organizations are in the early stages of incorporating these tools into their work, a phenomenon I call "Enterprise 2.0." In this talk I'll give examples of Enterprise 2.0, folding them into a simple model intended to communicate the different categories of benefits conferred.About Andrew

Andrew McAfee joined the faculty of the Technology and Operations Management Unit at Harvard Business School in 1998. His research investigates how managers can most effectively select, implement, and use Information Technology (IT) to achieve business goals. He was the recipient ofa US Department of Energy Integrated Manufacturing Fellowship for his doctoral research, which focused on the performance impact of enterprise information technologies such as SAP's R/3.

His current research falls into two categories. The first is an exploration of how Web 2.0 technologies can be used within the enterprise, and what their impact is likely to be. The second is a study of IT's impact over time on the structure of US industries and the nature of competition within them.