BBC News Review: Seductive vegetables boost sales by 25%

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A Stanford psychological study finds that seductive language boosts sales. Dan and Neil teach you the language the world's media is using to discuss this story.
The story:
(A) psychological study of students in California suggests people are more likely to consume healthy portions of vegetables if they are labelled with seductive names.
They found sales went up by 25% when advertised with indulgent labels such as ‘twisted citrus-glazed carrots’ and ‘sweet sizzling green beans and crispy shallots’.
Key words and phrases:
indulgent = allowing you to do something when you shouldn’t
decadent = pleasant but immoral
jazzier = brighter, more colourful and more attractive
Try our quiz to see how well you've learned today's language. You'll find it here:
Category
English Languages

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