“Another thing that sets Brax apart from a lot of other brands is that we do a lot of novelty weaves, as opposed to just running cotton twills. So we sell a lot of fancies. Our Sensation fabric is actually a blend of two yarns of pima cotton of different colors twisted together, wrapped around a Lycra yarn as well. So what you end up getting is this beautiful mélange.” —Dino Di Girolamo, VIP of Men’s Sales, Brax
- Category
- Success
Sign in or sign up to post comments.
Be the first to comment