Published
The Oxford Business Forum Africa, held at Saïd Business School on 10 March 2018.
Panelists:
David Yen - Head of Global Strategic Partnerships, Bitpesa
Dougie Brew - Director, Communications, Corporate Affairs and Sustainable Living, Unilever Africa
Mohamed Amersi - Founder, Emergent Telecom Ventures
Ricardo Tadeu - Africa Zone President, ABInBev
Moshopyadi Heil - Director, Reputation House
How do businesses tap into and fulfill the ever-changing African consumer demands? How do small and medium enterprises scale to take advantage of this opportunity, and large MNC’s optimise their scale to make a sustainable difference? In seizing these opportunities mainly driven by the emerging middle-class, where does the Bottom of the Pyramid consumer fit in?
Panelists:
David Yen - Head of Global Strategic Partnerships, Bitpesa
Dougie Brew - Director, Communications, Corporate Affairs and Sustainable Living, Unilever Africa
Mohamed Amersi - Founder, Emergent Telecom Ventures
Ricardo Tadeu - Africa Zone President, ABInBev
Moshopyadi Heil - Director, Reputation House
How do businesses tap into and fulfill the ever-changing African consumer demands? How do small and medium enterprises scale to take advantage of this opportunity, and large MNC’s optimise their scale to make a sustainable difference? In seizing these opportunities mainly driven by the emerging middle-class, where does the Bottom of the Pyramid consumer fit in?
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