Find Ways to Add Value

One of my favorite stories about brilliant marketing involves the introduction of shampoo many decades ago. Initially, people bought shampoo, used it, and companies were successful. But one company revolutionized the industry with a simple yet genius strategy: "wash, rinse, repeat." ????⁠
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By adding this instruction to their bottles, they encouraged customers to shampoo their hair twice, doubling their usage. This clever tactic transformed the company into a billion-dollar empire, and soon, every shampoo bottle featured "wash, rinse, repeat."⁠
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The lesson here? To build wealth, find ways to add value and maximize returns. Make more money than it costs to produce and save the difference. ????⁠
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Looking for another resource? To support your journey to professional and personal success, check out this 14-Step Goal Setting Guide to help set, pursue, and achieve your goals: https://bit.ly/4bbccaa

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