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Flamingo Big Ideas Breakfast February 2012: The New Language Of Consumerism

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This is the film from the February 2012 Big Ideas Breakfast, which took place at Home House in London. This time the theme was, The New Language of Consumerism.

Negativity and pessimism permeate Western markets today: economic crises, broken societies, a lost generation. For the first time in decades people can no longer assume a more affluent, secure future. What are the reasons to be cheerful in such straitened times? How do brands create real meaning and value?

Charles Leadbeater, one of the world’s leading thinkers on creativity and innovation, joined Flamingo’s Group Strategy Director, Jackie Hughes, to tackle how people, culture and brands respond to a crisis.
Category
Business
Tags
people, culture, brands, strategy, business, trends, consumer, economy
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