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General Election: Professor Gina Neff on whether this will be the UK's first deepfake election

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"We wonder if we have the adequate tools to meet the new challenging demands that generative AI content presents."

In this year of multiple general elections worldwide and the proliferation of generative AI use, Professor Gina Neff considers how we can encourage the best kind of behaviours so that democracies can thrive.

????️ What is at stake for the UK General Election? In this new video series, students and academics from the University of Cambridge share their insights on some of the biggest themes facing our country at this crucial moment, from AI to racial inequity, levelling up to misinformation, and first-time voting to tax changes.

Professor Gina Neff is the Executive Director of the Minderoo Centre for Technology & Democracy at the University of Cambridge. Her research focuses on the effects of the rapid expansion of our digital information environment on workers and workplaces and in our everyday lives. Professor Neff advises international organisations including UNESCO and the OECD.

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Academic
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Cambridge University, Cambridge research
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