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GYMSHARK: FROM “FAKE NATTIES” TO “PLUS SIZE” MODELS?

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If GYMSHARK wants to be relatable to “REAL PEOPLE” then why not use real people instead of “Plus Size” models in their ads? At the end of the day GYMSHARK is still a fitness brand and the people representing the brand should be, to some degree, into fitness.

They have over 4million followers guys. I’m sure they get messages daily from “average lifters” who might not be the most muscular or the leanest in the gym, but still hold dear the values that showcase their love for fitness and taking care of themselves.

In my opinion going after “Plus Size” models is a cop out. To be a plus size model you have to STAY plus size to remain competitive and get work. This means, as much as they say they “exercise and eat right”, they are training to maintain a look that pays the bills. Not too fat, not too skinny.

In all my years I have never worked with a client who didn’t see steady progression whether they trained twice a week or 6 days a week. Consistency drives results and working out to “stay plus size” (overweight) just makes zero sense to me.

It’s a loaded subject and I’m sure I am going to catch hell from “Body Positive” activists. But if you actually WATCH the video, I think you’ll better grasp my stance on the subject.

VIDEO LINKS
(0:40) Nelly’s IG: https://www.instagram.com/p/CEpOxSBJnMY/
(5:43) Nelly’s Story: https://www.ditchthelabel.org/life-after-an-eating-disorder-with-nelly-london/
(10:40)- Sonny Interview(s)
https://goodness.me/body/366944/sonny-turner-plus-size-model
https://www.independent.co.uk/life-style/women/sonny-turner-plus-size-model-interview-body-confidence-weight-a8817916.html


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