Honeygrow Founder Justin Rosenberg on Making Customers Happy with Kick Ass Service

Justin Rosenberg, the founder of healthy food chain honeygrow, finds fulfillment in the happiness of their customers. And the CEO understands that achieving that joy doesn’t happen without being surrounded by a strong, competent, efficient team that knows how to kick ass.

Watch now to learn about having a timeline to make mistakes, learning to manage up, and finding joy in your work. #honeygrow #restaurantowner #podcast

@calibbqmedia @honeygrow7765 @toasttab

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the @Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.

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Chapter:
[02:40] - Justin Rosenberg's 2-Minute Drill
[03:45] - Winning First Investment
[09:11] - Lessons from Opening honeygrow
[14:48] - Great Food, Design, and Technology
[24:41] - The Greatest Joy

Justin Rosenberg is a Restaurant Influencer -

For the founder/CEO of honeygrow, hospitality is about exceeding customer expectations.

“Making our customers happy,” answers honeygrow founder Justin Rosenberg when asked what brings him joy by Restaurant Influnecers podcast host Shawn Walchef of https://calibbq.media. “And that means making the team ready to kick ass.”

Founded in 2012, honeygrow has a mission of bringing people together with high-quality wholesome and simple foods. The chain specializes in “craveable and customizable” stir-frys, salads and honeybars.

Experience has brought about knowledge for CEO Justin Rosenberg. He didn’t always feel like a great leader, and didn’t always choose the right people to fill key positions. Now with more experience and years behind him, he can appreciate the importance of making mistakes and investing the necessary time and effort to improve.

“T​​hat just came with time and practice and rejection and everything else,” says Rosenberg of building his expertise. “It just takes reps to get better at anything.”

His leadership style evolved to encourage his team members to "manage up" by providing him with valuable information and insights.

Unlike some CEOs who prefer to operate in a closed environment, Justin Rosenberg actively seeks opportunity to learn and perspectives to make informed decisions. That has driven him to be present at the restaurants, refusing to let success lure him into an office-centric approach. This hands-on attitude not only fosters a culture of accountability but also ensures that the core values of the company are upheld.

“People can manage up to me,” says Rosenberg. “ I need as much information as possible objectively to make a decision. If you don't tell me, I don't know.”

Appreciation, dedication, and effort put in by the honeygrow team create a positive impact on customers' lives.

Justin Rosenberg shared an anecdote about encountering a pilot with a honeygrow bag at an airport, even though the brand didn’t have a presence in that area.

This small but significant moment exemplifies how honeygrow's reputation for quality and service has spread beyond its physical locations. It demonstrates the pride Rosenberg feels when customers actively choose his brand over other options. For him, the satisfaction of making customers happy is intertwined with the team's dedication and ability to consistently excel.

Justin Rosenberg's entrepreneurial journey and leadership philosophy reflect his commitment to personal growth, accountability, and customer satisfaction.

Episode Links:
honeygrow Website: https://www.honeygrow.com/
honeygrow LinkedIn: https://www.linkedin.com/company/honeygrow/
honeygrow IG: https://www.instagram.com/honeygrow/

ABOUT JUSTIN ROSENBERG:
Justin Rosenberg founded honeygrow in 2012 with a mission to create an honest-minded and wholesome fast-casual restaurant in his hometown of Philadelphia, PA. Without extensive restaurant experience, he opened the first honeygrow location in 2012 and it's grown to over 30 locations with steady plans to expand further.

ABOUT RESTAURANT INFLUENCERS:
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Stratis Morfogen, Chris Comparato, Meredith Sandland, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media - https://entreprenuer.com
Produced by Cali BBQ Media - https://content.calibbq.media

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RESTAURANT INFLUENCERS IS PRESENTED BY TOAST

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants. Learn more about Toast at https://bit.ly/3vpeVsc