Write For Us

How To Generate Attention For Your Business

E-Commerce Solutions SEO Solutions Marketing Solutions
316 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

ava
Published
You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)

Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

David Meerman Scott talks about these ideas as part of a presentation at the Vocus User conference in June 2010.

In his bestselling book The New Rules of Marketing & PR (now in its second edition and published in 26 languages) Scott says "On the Web, you ARE what you publish!"
Category
Business
Sign in or sign up to post comments.
Be the first to comment

Up Next