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How To Grow A Business - The 5 Things You Need To Stop Doing Yourself

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You start off your business doing everything. If you want to really grow your company and turn it into a powerhouse business you need to stop doing these 5 tasks.

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1) Administration
2) Production
3) Marketing
4) Business Development
5) General Manager
6) CEO

"Hello Evan,
By way of introduction, here is a photo of me and my lovely wife, Ody. I've been a general dentist for 37 years, and a hard money lender for the past 12 years.

This year, I became a licensed lender here in FL and my customers are house flippers and real estate investors. My 3 year plan is to slowly phase out of my dental practice while I conservatively grow my lending business (currently I have $1.2M out in loans) to $4M in loans outstanding. These are all short term, high interest rate first-mortgages on single family homes.

My question for you involves exactly how to grow my business. Oh, I could do it all myself, but that won't leave me much time for my other passions: Ody, exotic travel, and photography. I struggle with the sequence of steps needed to grow, along with an innate inclination to do too much myself and delegate too little.

So, what is a typical sequence? Marketing? Building a recognizable Brand? Hire an employee? Buy computers and set up an office?
Currently, we operate out of my existing office space in my dental building, use a part-time bookkeeper, and am hiring a marketer to set up automated workflow. I think I'm on the right path, but I have trouble visualizing the end result-- a company that can function without me doing everything.

Many thanks for your thoughts! -- Michael"

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