On Beauty NEW Official Trailer (2015 Documentary)

See On Beauty in theaters this July and August! www.iambeauty.me

From Emmy-nominated filmmaker Joanna Rudnick (“In the Family”) and Chicago’s Kartemquin Films comes a story about challenging norms and redefining beauty. “On Beauty” follows fashion photographer Rick Guidotti, who left the fashion world when he grew frustrated with having to work within the restrictive parameters of the industry’s standard of beauty. After a chance encounter with a young woman who had the genetic condition albinism, Rick re-focused his lens on those too often relegated to the shadows to change the way we see and experience beauty.

At the center of “On Beauty” are two of Rick’s photo subjects: Sarah, who left public school for homeschool after being bullied so harshly for the Sturge-Weber birthmark on her face and brain; and Jayne, who lives in Eastern Africa where witch doctors hunt people with albinism to sell their body parts and the society is blind to their unique health and safety needs.

The film represents Sarah, Jayne and the millions of people around the world who have dealt with the constant stares and judgments from others. It illuminates Rick’s photos, which challenge both the mainstream media’s narrow scope of beauty and the dehumanizing black-bar convention of medical textbooks. “On Beauty” is call to action that will change public perceptions and educate people about genetics and bullying. Join the movement to see the beauty in difference.

On Beauty has won top awards and recognitions at Sebastopol Film Festival (Audience Award for Best Short and Best of the Fest), Cleveland International Film Festival (Jury Prize for Best Documentary Short), Geneva Film Festival (Jury Award for Best Documentary Short) and Chicago International Film Festival (Audience Choice Award for Best Short Film).