Shade Finder 101 - Find The Perfect Match to Your Skin Tone

Need help finding the perfect foundation, powder, or concealer shade for your skin tone? Check out these easy tips from Michelle!

Featured product: Love Me For Me Flawless Finish Powder Compact

The em michelle phan love me for me flawless finish powder compact is a versatile, multi-tasking powder compact that works great as a foundation, touch-up, or finisher. Inspired by the girl who wants an everything powder to take everywhere. Learn more about the love me for me flawless finish powder compact:



And now you can purchase the powder compact ($25) and get the matching FULL size shade of liquid foundation for FREE. Add the all over face brush ($29) to your order and get free shipping!




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em michelle phan, pronounced like the letter "M," is a new makeup brand inspired by you. This has been over 2 years in the making! Michelle Phan traveled around the world working closely with you "her followers" to help her develop this line. You all helped co-create this new makeup brand! The formulations and colors were inspired by your comments, suggestions and messages. You are a part of this brand as much as Michelle.