Square Pie Guys CEO Daniel Stoller on Using Technology to Become an Iconic Pizza Brand

Daniel Stoller started Square Pie Guys (@squarepieguys) with his friend turned business partner as a solution to Oakland’s lack of a proper pizza spot. It’s becoming so much more.

Watch this interview to learn about building culture from the inside out, using media as a learning tool, and creating the Domino’s of this generation.

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.

Visit Our Amazing Sponsors —
• TOAST POS : https://bit.ly/3vpeVsc
• AtmosphereTV : https://bit.ly/3Mbc2TZ
• DAVO Sales Tax : https://bit.ly/3rf2BcB

CHAPTERS:
[02:15] - Daniel Stoller 2-Minute Drill
[16:30] - Growing as a Restaurant Owner
[19:37] - Digital Collaborations
[29:45] - Navigating PR and Communications
[40:04] - The Domino’s of Our Generation

Daniel Stoller is a Restaurant Influencer —

Daniel Stoller, co-founder and CEO of Square Pie Guys (@squarepieguys), has aspirations of turning his fast growing pizza business into the “Domino’s of our Generation”.

“Every company nowadays needs to leverage technology to be better at what it does,” Stoller says about Domino’s Pizza to host Shawn P. Walchef of https://calibbq.media on the Restaurant Influeners podcast. “They've built an incredible technology stack.”

• Never Worry About Sales Tax Again. DAVO Sales Tax: https://bit.ly/3rf2BcB

Having locations in the middle of Silicon Valley, it’s no wonder that new and emerging restaurant technology like Toast has played an important role in the growth of Square Pie Guys. Using 27 different software products during business operations may seem excessive, but the team has figured it out.

As Stoller states, “that's not what makes us special. What makes us special is we figure out an operational model that can succeed at high volumes and do it in a way where the consistency is incredibly high and all of that's wrapped into a package that looks really exciting and tastes delicious.”

Creating such a functional model requires trust. Trust that can only be earned within a business with a strong culture. However, instead of invoking his ideas of how things should be, the pizza company CEO is able to use his past experiences to encourage a unique collaborative culture that begins with his team.

“For me, the culture really starts with understanding what makes the team happy or what they need,” says Daniel Stoller. The healthy culture at Square Pie Guys has created a level of trust that allows for clear expression of expectations and collaborations with the likes of former NBA player, and Bay Area hero, Jeremy Lin.

• Get Atmosphere TV at Your Business for Free: https://bit.ly/3Mbc2TZ

Unconventional is a word that aptly describes both Daniel Stoller and Square Pizza Guys. The “famous high school dropout” has used his unconventional method of learning and absorbing information to execute the vision for SGP.

“Consumption of media has been huge for me,” Stoller says of his learning method. “I think you have to find your community.”

Daniel Stoller and Square Pie Guys have been successful in finding a community online and offline. With the help of a strong technology stack, including Toast POS, that community will continue to expand.

EPISODE LINKS:
Square Pie Guys Instagram: https://www.instagram.com/squarepieguys/
Daniel Stoller Instagram: https://www.instagram.com/hijodebuffalo/?hl=en
Jeremy Lin Collaboration with Square Pie Guys: https://www.instagram.com/reel/Cf7EFOYD42t/?igshid=NjZiMGI4OTY=

ABOUT DANIEL STOLLER (@squarepieguys):
Daniel Stoller is a self-described “salmon swimming upstream”, and co-founder/CEO of Square Pie Guys. Bringing Detroit-style pizza to Silicon Valley, the Square Pie Guys business combines technology with great tasting food to push the company towards Stoller’s aspiration to make Square Pie Guys “the Domino’s of our Generation”.
• Daniel Stoller on LinkedIn - https://www.linkedin.com/in/daniel-stoller-230b0564/

ABOUT RESTAURANT INFLUENCERS:
Welcome to the Restaurant Influencers podcast and video series. Every week host and restaurant owner Shawn P. Walchef (@shawnpwalchef) talks with leaders about their secrets to Smartphone Storytelling and how to show up and engage where customers are spending time online. https://restaurantinfluencers.media

• Published by Entrepreneur Media - https://entreprenuer.com
• Produced by Cali BBQ Media - https://content.calibbq.media

***

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants

• Learn more about Toast at https://bit.ly/3vpeVsc