Published
Where are the diamonds hiding in the web 2.0 rough? Syzygy UK invited consumer psychologist, freelance market researcher and author Paul Marsden to explain how digital marketing (and in particular participatory media) is used to build brand advocacy and loyalty. From Pop Idol to post-it notes via Darwinism, Paul talks through ways that companies have harnessed social media for their business.
- Category
- Business
- Tags
- social media, brands, marketing, digital, syzygy, case studies, presentations, participation, paul marsden, pop idol
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