The Importance of a Core Story | Business Mastery

Every business needs a core story. Your core story serves as the essence of your company – communicating the value you offer to your clients in a logical and compelling way. It’s what sets you apart from all the rest, and is unique to your business. In this interaction at Business Mastery, Daniel Lanigan, founder and CEO of Lord Hobo Brewing Co, shares his business' core story with Tony.

Check out Business Mastery attendee, Daniel Lanigan’s brand Lord Hobo Brewing Co: https://lordhobobrewing.com/

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http://www.unshakeable.com/

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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he's called upon to consult and coach some of the world's finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.