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The worst emails I sent to my users, and how to write effective ones

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Email marketing is important for building relationships with prospects, leads and customers. Learn from my mistakes and start creating effective emails.
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Today I'll share some uh-oh moments I’ve had with my marketing efforts that I
honestly wish I could forget about. Hopefully, they will help you not to make
the same mistakes that I did!

I’m a young entrepreneur, working in the business world for quite some time
now. Since 2011 to be exact. And during this time I learned many lessons,
sometimes the hard way, about what it takes to grow your business.

When it comes to running an online business, I find many people overlook an
essential part, turning subscribers into engaged customers. It’s important to
connect with people who have already shown interest in your services or

That’s where email marketing comes in. When done right, it’s an amazing way
to keep your business present and front stage in people's minds. You can do
that with the professional business tools built into your Wix website.

Time codes:
00:00 How I discovered email marketing
01:52 The goal of email campaigns
02:46 Worst email #1: Why you always need to give value first
03:39 Worst email #2: Why talking about trending topics don't help
04:33 Worst email #3: Why you need to stick to your area of expertise
05:05 The metric you should analyze
06:09 Emails that are more likely to be opened
06:56 Create an effective email with Wix
09:10 What is the best time to send an email
09:44 Why email marketing is great
10:03 How can Wix help with scaling your business

I post daily stories about my life and business routine on my Instagram - https://www.instagram.com/linguamarina/

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