The business of inspiration is not an easy one.
In the case of PSFK, it involves looking at all the free data that is out there, filtering it, and then using it to provoke radical new ideas in creative minds all over the world.
Piers Fawkes, founder of PSFK.com explains what it's like to scan a thousand feeds in the morning, how his blog has turned into a consultancy, and why he thinks that having 750.000 readers isn't a bad thing if you want to be an ad agency of the future.
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For more thoughts about where our industry is headed, check out www.ideaswilltravel.com
For an inspiring link a day "like" us at www.facebook.com/ideaswilltravel
In the case of PSFK, it involves looking at all the free data that is out there, filtering it, and then using it to provoke radical new ideas in creative minds all over the world.
Piers Fawkes, founder of PSFK.com explains what it's like to scan a thousand feeds in the morning, how his blog has turned into a consultancy, and why he thinks that having 750.000 readers isn't a bad thing if you want to be an ad agency of the future.
-----
For more thoughts about where our industry is headed, check out www.ideaswilltravel.com
For an inspiring link a day "like" us at www.facebook.com/ideaswilltravel
- Category
- Business
- Tags
- ideas, creativity, advertising, trands, psfk, piers fawkes, mario gamper, agency models, marketing, strategy
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