What happens when your firm’s identity is at odds with its reputation?

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Published Mar 7, 2018

Tim Morris, Professor of Management Studies, with co-authors Will Harvey (Exeter) and Milena Mueller-Santos (Kellogg College), explain their research into managing the disconnect between reputation and identity in professional service firms. Conducted with a management consultancy, the paper’s authors have recommendations for professionals hoping to better align and manage their reputation and identity.

This research was conducted with thanks to the Oxford Centre for Corporate Reputation https://www.sbs.ox.ac.uk/faculty-research/reputation and won the 2017 Urwick Prize from the Worshipful Company of Management Consultants for the most outstanding piece of research relevant to management consultancy.

Based on the paper: Harvey W, Morris T, Mueller Santos M (2016), ‘Reputation and identity conflict in management consulting’ in Human Relations 70(1), pp. 92-118 http://eureka.sbs.ox.ac.uk/6096/

Category: Academic

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What happens when your firm’s identity is at odds with its reputation?

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