Why Rivals Are Working Together to Transform Shipping | Bo Cerup-Simonsen | TED

What would it take to make global supply chains cleaner and greener? Bo Cerup-Simonsen -- who's helping decarbonize the maritime industry as CEO of the Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping -- discusses why tenacious collaboration is key to orchestrating systemic change. In conversation with TED's Lindsay Levin, he shares important lessons on collective problem-solving and decision-making that could benefit any industry making a green transition.

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