http://VideoVocab.TV Download this free English vocabulary lesson: https://www.businessenglishpod.com/2015/11/18/video-vocab-45-english-vocabulary-lesson-four-4-ps-the-marketing-mix-1
In the business English lesson, we’re going to look at English vocabulary for the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
In the business English lesson, we’re going to look at English vocabulary for the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
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