Condado Tacos CMO Sara Kear on Creating a Strategic Digital Footprint

Sara Kear, Chief Marketing Officer at Condado Tacos (@condadotacos), has embraced the power of social media as a game-changing business tool.

Watch this interview to learn about the effective use of social media for marketing, how to be a CMO, and being forced to pivot in the restaurant business.

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Chapters:
[2:32] - Sara Kear's 2-Minute Drill
[5:01] - Easter Eggs with Condado's Marketing Mission
[14:59] - Why Most Restaurant's Don't Post on TikTok
[21:55] - When Should A Company Hire a CMO
[28:10] - Incorporating Tech into Marketing Initiatives

Sara Kear is a Restaurant Influencer -

Chief Marketing Officer Sara Kear and her team have strategically mapped out Condado Taco's web presence, understanding the unique expectations of consumers for each channel.

“We did organic and paid (social media) and then we really went across and just created this rubrics of, what do we believe that our consumers would want or expect from us in these different channels,” said Sara Kear to host Shawn Walchef of Cali BBQ Media (https://calibbq.media).

In her role, she believes in empowering everyone to become a marketer, ensuring consistent brand storytelling across all touchpoints. For a company like Condado on a fast-growth trajectory, having a dedicated CMO is essential in navigating the multitude of opportunities in the digital landscape and aligning marketing strategies with the market.

“I really think of my role as how I can empower everyone to market, to talk about Codado in a consistent way,” says Kear. “If you're in fast-growth mode having someone who can be dedicated to these, you know, the plethora of opportunities that exist for brand storytelling.”

Throughout the challenges of COVID-19, Condado Taco flexed its fast-casual ability, providing customers with a versatile dining experience that combined both in-restaurant and fast-casual elements. Their speed-oriented approach allowed them to adapt swiftly, making their craveable and clean food accessible whether diners chose to dine in or enjoy their delicious offerings at home.

“The speed aspect of our brand was incredibly helpful,” says Sara Kear about the company's ability to pivot. “Ideally (the customers) are visiting us in person for the first time and then they also realize that we are very fast and that making this really craveable clean food at home.”

Sara Kear's dedication to empowering her team and understanding consumer behavior has propelled the company forward. Condado Tacos remains at the forefront of the industry, delighting customers and enticing new ones with their unique dining experience and strategic social media presence.

Episode Links:
Condado Tacos Online: https://condadotacos.com/
Condado Tacos IG: https://www.instagram.com/condadotacos/
Condado Tacos TikTok: https://www.tiktok.com/@condadotacos
Condado Tacos Facebook: https://www.facebook.com/condadotacos

ABOUT SARA KEAR:
Sara Kear is Chief Marketing Officer at Condado Tacos. With a background in building brands and digital marketing, Kear is a marketing virtuoso. Before working for Condado Tacos, she served as EVP of Marketing Services at Adept where she contributed her expertise to the C-Suite, which resulted in increased brand awareness and tangible return on investments. Since joining Condado Tacos, Kear delivers exceptional customer experiences at every touchpoint, through branding and marketing. She has cultivated a new generation of taco, tequila and margarita enthusiasts.

Sara Kear LinkedIn: https://www.linkedin.com/in/sarakear/

ABOUT RESTAURANT INFLUENCERS:
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Stratis Morfogen, Chris Comparato, Meredith Sandland, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media - https://entreprenuer.com
Produced by Cali BBQ Media - https://content.calibbq.media

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