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Data as a Strategic Advantage in the Experience Economy: Oracle OpenWorld 2019 Highlights

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Highlights from the Oracle OpenWorld 2019 general session, “Data as a Strategic Advantage in the Experience Economy.”

Understanding your customers better than your competitors is the key to your organization's success in the Experience Economy. Contextual and real-time customer understanding has to drive experiences across every customer touchpoint. Your customers, and the data that describes them, has to be at the nucleus of your business strategy. The transformation to a connected customer data foundation has challenges, but there is a path to follow. See the map that can take you from fragmented customer understanding to connected intelligence that creates customer-insight-driven interactions.

Discover what Oracle OpenWorld is all about at http://www.oracle.com/openworld.
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