Don't Wait | Emergency Preparedness | Ad Council

Don't wait, communicate with your family today about an emergency plan today.
Visit for tools and resources to make and practice a family emergency communication plan.
Disasters like floods, hurricanes, wildfires, tornadoes and earthquakes are a harsh and frequent reality for much of the country. But only fifty-seven percent of Americans have a household emergency preparedness kit, and just forty-one percent have a family emergency plan, according to a recent tracking survey conducted by the Ad Council.
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In recent years, devastating earthquakes, tornadoes, floods and wildfires have highlighted the need for Americans to prepare for natural disaster. However, according to the Federal Emergency Management Agency (FEMA), half of Americans have not discussed or developed a family emergency plan. The Ad Council has partnered with FEMA on the Ready Campaign since 2003, with the goal of educating Americans about the best ways to prepare.
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Don't Wait | Emergency Preparedness | Ad Council