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HOW DO YOU CHANGE SOMEONE’S MIND?

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What’s the best way to change someone’s mind? Is it even possible? Mary Beard meets climate justice activist Mikaela Loach, to find out how she persuades people with her campaigns. Snappy slogans are essential, but Mary reveals that one of the most famous slogans ever - I came, I saw, I conquered - was actually the work of Roman Emperor Julius Caesar. The ancient Greeks and Romans took persuading people very seriously, sometimes their lives depended on it! They used special techniques for delivering speeches that classics experts Shusma Malik and Tim Whitmarsh want to put to the test - and who better to take up the challenge than Alex Horne, the Taskmaster’s assistant. From ancient times to the modern day, words can be extremely powerful - so just how much should we trust them?
Category
Academic
Tags
Cambridge University, Cambridge research
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