InsideLocal Webinar: Powerful Content Creation Ideas For Local Businesses

On February 12th we hosted another InsideLocal webinar with 4 local SEO experts to discuss Powerful Content Creation Ideas for Local Businesses.

The InsideLocal expert webinar series returned with a focus on content, specifically for local or multi-location businesses. It’s no secret that content is important for local search – but how should local businesses leverage it for success?

Expert Panelists:

Don Campbell:

Don is President of Expand2Web, a company that offers tools & training to help small businesses succeed online. Founded in 2008, Expand2Web helps thousands of small businesses create websites & position themselves for top local search results. Prior to this, Don was a Technology Evangelist for Microsoft, and in his latest project, Don helps small business owners encourage online review at GetFiveStars.

Greg Gifford:

Greg is the Director of Search and Social at AutoRevo, a software company which helps car dealers with websites and online marketing. Greg also provides freelance web design and SEO for local businesses. In addition to being a contributor to the Local Ranking Factors study, Greg is a member of the Board of Directors for the DFWSEM, which promotes SEM through best practices.

Susan Hallam:

Susan is a recognised leader in the field of Internet marketing and an expert speaker at industry conferences including SMX. Susan is a regular contributor to sites like Moz, the BBC, and other traditional press, and as well as being a contributor to the Local Ranking Factors study, Susan runs the successful digital marketing agency Hallam Internet which was established in 1999.

David Oremland:

Dave Oremland has been practicing local SEO since 2003 & has been a frequent commentator in local media, blogs, and forums since then. Dave, with a team operates a variety of businesses, applying web marketing, general & local SEO. He has been a contributor to the Local Search Ranking Factors since they began and occasionally practices third party LOCAL on behalf of a variety of outside clients. The one business on which he has published information and data is the Professional Bartending School in Washington DC.

About this Webinar:

Host & Chat Support:

Myles Anderson (BrightLocal.com)
Linda Buquet (Localsearchforum.com)
Colan Nielsen (Imprezziomarketing.com)

Time & Date:

- February 12th, 2015
- 60 minute duration

Webinar Topics:

- True Objectives of Online Content
- Content Creation Process
- Common Problems & Solutions
- Sources of Content Inspiration
- Extreme Localisation
- Resources & Tools for Content Creation

About InsideLocal Webinar Series:
BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.