Jeff Fenster of Everbowl on How To Start a Media Company

Serial Entrepreneur Jeff Fenster is the founder of the successful healthy food chain Everbowl. He is now founding his own media company that focuses on providing value to his audience instead of just pushing products.

Watch now to learn about ditching the commercials for content, the Relationship Bank Account, creating The Jeff Fenster Show, and asking for help.

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the @Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.


Our Sponsors will HELP YOU Improve Your Business —

• Toast: All-In-1 Restaurant POS — https://bit.ly/3vpeVsc
• Atmosphere: TV for Your Business — https://bit.ly/3Mbc2TZ

Chapters:
[03:13] - Jeff Fenster 2-Minute Drill
[05:40] - Everbowl is Growing
[16:51] - Writing a Book
[19:41] - The Jeff Fenster Show
[24:17] - Advice for Aspiring Content Creators

Jeff Fenster is a Restaurant Influencer -

Instead of concentrating on doing commercials to push products for his businesses, Jeff Fenster, founder of “craft superfood” quick-service chain Everbowl, is building a media company to focus on creating a personal brand that connects with people.

“So the days of commercials have changed, and so the best way to amplify your message is by building that personal brand,” serial entrepreneur Jeff Fenster says to Shawn Walchef of https://calibbq.media. “I use this to provide value in my expertise and what I've learned from mentors, advisors and experience.”

Having already been a guest on Cali BBQ Media’s Digital Hospitality podcast years back, Fenster has long understood the importance of relationships in business. He has made a career out of developing, building, and nurturing his connections.

Jeff Fenster published a book on the topic of relationship capital entitled, Relationship Bank Account: How to Make Friends, Have Fun, and Attract Lifelong Success. The business advice book draws on his personal experience to offer insights into building relationships that last a lifetime.

“Relationships open everything. And so that's such a meaningful part for me.” Fenster says of his inspiration for writing the book.

Jeff Fenster has benefited greatly from relationships with mentors throughout his career, and he encourages others to do the same. In the past, seeking out mentors was often considered unmanly, but he argues that new approaches to thinking and navigating business have made it a necessity.

“It's not ingrained in the masculine culture in America to be humble and vulnerable and ask for help,” says Fenster. “I do not have to pay the dummy tax and I can learn from other people's experience. And we live in such a wonderful time to do anything because you have access to information in your pocket.”

As a restaurant influencer, Fenster has been able to leverage his personal brand and relationships to great return. He has a large following on social media, and his focus on providing value to his audience has made him a trusted voice in the industry. This has led to him starting the Jeff Fenster Show.

“I'm excited. It is going to be a fun show where we interview entrepreneurs, A-listers, celebrities, athletes, and just overall amazing people, and reverse-engineer.” he says of the show’s goal.

“My goal through the show is to bring on these people and expose that formula to as many humans as possible so we can all be the best version of ourselves.” Fenster says the show will also provide a tactical approach to applying the success formula.

Whether he's promoting healthy eating habits, sharing insights on building relationships, or creating media studios, Jeff Fenster is an entrepreneur who is controlling his own story.

Episode Links:
Jeff Fenster IG: https://www.instagram.com/fensterjeff/
Everbowl Website: https://www.everbowl.com/
We Build Stuff website: https://webuildstuff.org/

ABOUT JEFF FENSTER:
Jeff Fenster is a serial entrepreneur. The founder of Everbowl has built a career on fruitful relationships and is now the head of a budding media company.

ABOUT RESTAURANT INFLUENCERS:
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Chris Comparato, Meredith Sandland, and more, about their secrets to Smartphone Storytelling, marketing and branding, and how to show up where customers are engaging online. https://restaurantinfluencers.media

***

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants. Learn more about Toast at https://bit.ly/3vpeVsc