Lawrence Longo of Off the Menu on the Secret to Business Partnerships

Entrepreneur Lawrence Longo is the founder and CEO of Off the Menu, a unique dining concept created out of providing access to food items that are not on the menu at popular restaurants. He is also an operating partner for Irv’s Burger and Prince St. Pizza.

Watch this interview to learn about being the “Don King of Food Promotion”, the secret to building partnerships, and choosing the right influencers to work with your brand. #offthemenu #podcast #food

@offthemenu @calibbqmedia @toasttab

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the @Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.

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Chapters:
[1:54] - Lawrence Longo’s 2-Minute Drill
[2:48] - Becoming the Don King of Food Promotion
[8:47] - Working with Matthew McConaughey and Aaron Franklin
[20:46] - Plans for Off the Menu Brand
[24:48] - Secrets to Business Partnerships

Lawrence Longo is a Restaurant Influencer -

Lawrence Longo (@bigshot) has made a name for himself by combining his love for food and storytelling in a career that brings joy to his life and others.

The founder and CEO of “Off The Menu” has a passion for what he does shine through as he expresses his deep love for his work.

“I think I just love it. I love it more than everybody else,” says Longo to host Shawn Walchef of https://CaliBBQ.Media.

Some may remember Lawrence Longo as the Los Angeles man who ate a burger every single day in 2018. But he is much more than a gimmick.

Longo has become a prominent figure in the industry. A true promoter of good food, he has made a life out of investing in and helping restaurants become successful.

That comes with discretion and selecting the right partnerships. The right partnerships are selected through clear communication and alignment.

Having worked with incredibly recognizable names, such as Matthew McConaughey, BBQ icon Aaron Franklin, and more, Longo recognizes the power of the people and their voices in promoting a brand or product.

Celebrity and highly followed influencers are important, but for Longo his trust is in local voices. He even stretches his marketing efforts beyond the food influencer space by embracing the power of micro-influencers and the “everyday people” who can authentically represent a brand.

He believes that for a brand, there's nothing more effective than having people within your community talk about your product.

For Lawrence Longo, hospitality and storytelling go hand in hand. His love for what he does is contagious, and he strives to share that passion with others. By building strong partnerships through effective communication and harnessing the voices of local influencers, Longo has carved out a unique space in the food industry.

Episode Links:
Lawrence Longo Instagram - https://www.instagram.com/bigshot
Off the Menu Instagram - https://www.instagram.com/offthemenu
Irv's Burgers Instagram - https://www.instagram.com/irvsburgers
Prince St. Pizza Instagram - https://www.instagram.com/psp_ca
Off the Menu Website - www.offthemenuco.com


ABOUT LAWRENCE LONGO:
Lawrence Longo is an Canadian-born, Italian-bred, entrepreneur who initially moved to Los Angeles to pursue a career in entertainment. Growing up his family loved to cook and eat, and that passion made its way into adulthood. Discovering an “off the menu” while having dinner at Wolfgang Puck’s Spago restaurant sparked an idea that would change his life forever. Now the Founder and CEO of Off the Menu, and having restaurant investment endeavors that include Prince St. Pizza and Irv’s Burger, Longo is sharing his passion for food and people by embarking on sharing secret menu items with the masses and helping restaurants catapult to prominence.

Lawrence Longo’s Linkedin: https://www.linkedin.com/in/lawrence-longo-342856/



ABOUT RESTAURANT INFLUENCERS:
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Stratis Morfogen, Chris Comparato, Meredith Sandland, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media - https://entreprenuer.com
Produced by Cali BBQ Media - https://content.calibbq.media

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