Marketing That Matters: Transforming Your Ideas To Income (Part 1) - Entrepreneurship 101 2009/10

With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing... until you figure out how to competitively differentiate your product and connect with a market that cares.

Back by popular demand, MaRS Advisor Peter Evans joins us to discuss the very important topic of marketing. This session will first focus on the unique marketing challenges faced by early stage technology companies. It will also provide attendees with proven and practical principles for visioning new products, breaking into a market and building a sustainable business venture.

In this session you learn:

Why marketing effectiveness often matters as much today as pure product innovation
How to identify key market trends and better connect with the real needs of potential customers
How to use “value innovation” methods to competitively design a product as faster, cheaper and better
Pragmatic ways to position your product and quickly build market acceptance
How effective marketing must connect to focused business development and sales channel efforts

Whether you are just starting out or fine tuning your marketing strategy, this session describes how marketing plays a key role in your venture.