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MENA 2019: Retail Goes Digital

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E-commerce in the region is set to be worth $48 billion by 2022. How can traditional retailers embrace the nascent digital revolution and adapt their business models to these new markets?
This session was developed in partnership with MIT Technology Review Arabia.

· Amadou Diallo, Chief Executive Officer, DHL Global Forwarding, Middle East and Africa, Deutsche Post DHL, Germany
· Abeer Elsiesy, Co-Founder, Elves, Egypt
· Kareem Monem, Regional Managing Director, Publicis Groupe, France
· Zayed Rashid Al Zayani, Minister of Industry and Commerce of Bahrain

Moderated by
· Dia Haykal, Editor-in-Chief, MIT Technology Review Arabia, Haykal Media, United Arab Emirates

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