Micha Magid of Mighty Quinn’s BBQ on Strategic Scaling and Franchising

Scaling a brick-and-mortar restaurant brand is a big challenge. Micha Magid and Mighty Quinn's BBQ have found success growing their franchise operation by tailoring each new location to the needs of its local market.

Watch this interview to learn about scaling a business non-traditionally, building a restaurant tech stack, and finding a passionate team.

@calibbqmedia @entrepreneur @mightyquinnsbbq @michamagid

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the @Toasttab point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.

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Chapters:
[01:55] - Mighty Quinn's BBQ story
[04:52] - Unconventional Approach to Expansion
[11:44] - Goldbelly and BBQ by Mail
[18:58] - Restaurant Tech Stack
[28:39] - Future for Mighty Quinn's BBQ

Micha Magid is a Restaurant Influencer -

The Mighty Quinn’s BBQ company’s approach to scaling their low-and-slow craft barbecue business diverges from the traditional multi-unit model by focusing on the specific market requirements of each area.

This meticulous data analysis precedes the search for suitable real estate, ensuring that new Mighty Quinn's BBQ restaurants seamlessly integrate with their respective communities.

"We kind of use that lens to look at each market differently and say, okay, what does this market need? Does it need a dining room? Does it need a bar?" Micha Magid says to Restaurant Influencers show host Shawn Walchef of Cali BBQ Media.

“We do that analysis first, and then we go find the real estate.”

Efficiency is a key driver for Mighty Quinn's BBQ. The company places a high premium on a strong restaurant tech stack, incorporating tools like Toast, Restaurant365, Lunchbox and more to streamline ordering and operations.

The commitment to simplicity and productivity extends to franchisees, who benefit from accessible education, resources and technology. The implementation of systems like Toast (the title sponsor of the Restaurant Influencers video series) not only enhances operational efficiency but also provides valuable data insights for strategic decision-making.

"Franchisees have all the educational resources at the click of a button, both video, text, pictures, everything to make it as seamless as possible." notes Magid.

In the competitive landscape of barbecue restaurants, a strategic vision, commitment to strategic scaling, and emphasis on operational efficiency and employee satisfaction, set Mighty Quinn's BBQ apart as a leader in the industry with more growth opportunities to come.

“Even though it's a job, it's got to be fun to show up to and empower those GMs with the tools to let them treat that restaurant like they own it...”

Episode Links:
Micha Magid Twitter: https://twitter.com/michamagid
Mighty Quinn’s BBQ Online: https://www.mightyquinnsbbq.com/
Mighty Quinn’s Instagram: https://www.instagram.com/mightyquinnsbbq/
Franchise Mighty Quinn’s BBQ: https://www.mightyquinnsfranchise.com/

ABOUT MICHA MAGID
Micha Magid is the Co-Founder and Co-CEO of Mighty Quinn’s BBQ, a fast casual BBQ franchise. Prior to the restaurant business, Magid evaluated investment opportunities on Wall Street. That financial expertise and attention to detail has served him well as the head of a quickly expanding restaurant franchise. Along with overseeing the financial and marketing side of the business, Magid also collaborates with Mighty Quinn’s Architect & Design team to ensure new store build-outs fit the needs of the locations.

Micha Magid LinkedIn: https://www.linkedin.com/in/micha-magid-7350051/

ABOUT RESTAURANT INFLUENCERS:
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Elizabeth Chambers, Stratis Morfogen, Chris Comparato, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media - https://entreprenuer.com
Produced by Cali BBQ Media - https://content.calibbq.media

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

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