Never Drag Chains | Wildfire Prevention | Ad Council

Visit to learn more about how only you can prevent wildfires. The Ad Council, the U.S. Forest Service, and the National Association of State Foresters (NASF) have launched a new series of public service advertisements (PSAs) that aim to prevent wildfires nationwide by increasing awareness about lesser known ways that wildfires can start.
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Since 1944, Smokey Bear has instructed Americans that, “Only you can prevent forest fires.” Smokey is an icon: 96 percent* of U.S. adults recognize him, and 70 percent are able to recall his message without prompting. Most importantly, the average number of acres lost annually to wildfire has decreased from 22 million in 1944 to an average of 6.7 million today. For more information, please visit:
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About the Ad Council:
Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society. Fore information, news, events, and more, please click here:
Never Drag Chains | Wildfire Prevention | Ad Council