Pepper Lunch Team on Seizing Unique Opportunities for Global Growth

In the competitive global restaurant industry, having a unique concept that captivates both operators and consumers is no easy task. But Pepper Lunch has done it.

Watch this interview from the National Restaurant Show with the executive team behind Pepper Lunch — Troy Hooper, Yuto Tago, and Sumio Matsumoto — to learn about Japanese hospitality, embracing global culture, and the “DIY Teppanyaki” brand story. #teppanyaki #pepperlunch #podcast

@pepperlunchrestaurants @calibbqmedia @toasttab

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the @Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.

Sponsored by: Toast: All-In-1 Restaurant POS — https://bit.ly/3vpeVsc

Chapters:
[02:46] - The Pepper Lunch Story
[05:26] - Innovative Restaurant Experience
[13:56] - The Future of Restaurants
[18:23] - Learning About Japanese Hospitality
[21:52] - Brand Storytelling

Troy Hooper is a Restaurant Influencer -

Pepper Lunch North American CEO Troy Hooper is helping position the popular Japanese fast-casual restaurant brand to grow significantly in the US and Canada. Pepper Lunch showcases an innovative, interactive dining experience, with a focus on quality.

“The brand story, first and foremost is the food.” Troy Hooper says on the Restaurant Influencers podcast. “You can see the quality when you receive the food.”

Troy Hooper was interviewed by Shawn Walchef of https://calibbq.media at the 2023 National Restaurant Association show, along with Hot Palette Holdings’ Sumio Matsumoto and Yuto Tago. The executives were there to draw attention to Pepper Lunch franchise opportunities and further grow the brand’s reach in North America.

Hooper (also the founder/CEO of Kiwi Restaurant Partners) recognized the uniqueness of Pepper Lunch right from the start. From his perspective as a seasoned restaurant operator and brand builder, he was able to see how the concept had the possibility to be a one-of-a-kind experience for the consumer.

Since 1994, Pepper Lunch has offered an experiential dining entertainment feature that is not commonly found in other restaurants. There are over 500 Pepper Lunch locations in 15 countries, with more on the horizon.

The concept revolves around "DIY Teppanyaki," where customers can order at a kiosk or counter and have their food served on a sizzling hot plate. The interactive aspect allows diners to personalize their dishes by adding various sauces and spices, making each meal a truly one-of-a-kind QSR experience.

The growth of Pepper Lunch could not be possible without partner relationships. Building a successful restaurant brand requires strategic partnerships, and Hooper understands the value of investing time in finding the best partners for Pepper Lunch.

As Pepper Lunch continues to expand its reach, it serves as a testament to the success that can be achieved when passion, innovation, and dedication to quality come together.


Episode Links:
Troy Hooper Instagram: https://www.instagram.com/apineappleperspective/
Troy Hooper TikTok: https://www.tiktok.com/@troyhooper
Pepper Lunch Website: https://www.pepperlunchrestaurants.com/
Pepper Lunch Instagram: https://www.instagram.com/pepperlunchrestaurants


ABOUT TROY HOOPER (@apineappleperspective):
With 30 years of experience in the hospitality industry, Troy Hooper is a seasoned professional. His expertise includes building new concepts, rebranding existing establishments, and enhancing iconic brands. His latest venture is North American CEO of Pepper Lunch. His dedication to excellence and deep understanding of the industry make him a trusted partner for establishments seeking sustainable growth. Troy's passion for hospitality management is evident in his unwavering commitment to fostering success within the culinary landscape.

Troy Hooper LinkedIn: https://www.linkedin.com/in/jtroyhooper/



ABOUT RESTAURANT INFLUENCERS:
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Stratis Morfogen, Chris Comparato, Meredith Sandland, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media - https://entreprenuer.com
Produced by Cali BBQ Media - https://content.calibbq.media

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RESTAURANT INFLUENCERS IS PRESENTED BY TOAST

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

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