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Rosanna Scotto and Jenna Ruggiero Talk How to Succeed in a Family Business

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Rosanna Scotto, known for her Emmy award-winning presence as co-anchor on Good Day New York, and her daughter, Jenna Ruggerio, are co-owners of Fresco by Scott. A family business and New York restaurant staple, Marion Scotto (affectionately known as “Mama Scotto”) sparked the mother/daughter duo’s initial ambition to carve out a culinary haven amidst the ever-competitive NYC dining scene.

The odds were stacked in their favor, however. With a family tree full of connections, the Scottos were up for the challenge and pressed on.

Watch now to learn about their very first food review, leveraging social media to promote their restaurant, and their philanthropic efforts within New York City.

#entrepreneur #toast #restaurantinfluencers #frescobyscotto

Chapters:
[03:21] - Starting Fresco by Scotto
[07:53] - Balancing Work and Being a News Anchor
[10:07] - Managing Celebrity Reservations
[19:52] - Memorable Moments at Fresco
[20:20] - Difficulties Running a Family Business
[33:12] - Building an Effective Team

SPONSORS:

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

• Toast All-In-1 Restaurant POS: https://bit.ly/3vpeVsc

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OVATION WAS VOTED THE #1 GUEST FEEDBACK PLATFORM FOR RESTAURANTS —
Visit https://ovationup.com/shawn to learn how Ovation’s Guest Feedback Platform actually drives revenue with actionable insights.

• Ovation Guest Feedback Platform: https://ovationup.com/shawn

Episode Links:
Fresco by Scotto Online: https://www.frescobyscottony.com/restaurant
Fresco by Scotto Instagram: https://www.instagram.com/frescobyscotto
Rosanna Scotto Instagram: https://www.instagram.com/rosannascotto/
Rosanna Scotto LinkedIn: https://www.linkedin.com/in/rosanna-scotto-9287744/
Jenna Ruggiero Instagram: https://www.instagram.com/jenn.rugg/
Jenna Ruggiero LinkedIn: https://www.linkedin.com/in/jennaruggiero/
God’s Love We Deliver: https://www.glwd.org/

Takeaways:
First Food Critic Review - The Scotto family was determined to be successful from the start. When they received high marks from a renowned food critic after being open for only a week, the business hit the ground running with people lining up to get a table.

Leveraging Social Media - Once joining the family business, Jenna Ruggiero nearly tripled the amount of Fresco by Scotto’s Instagram followers. For her, being able to showcase the restaurant’s atmosphere and personality has paid large dividends.

Supporting New York City - With a steep family history in New York City, the Scottos are intentional with their philanthropic efforts. The family has an annual event in October that benefits the God’s Love We Deliver Organization.

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ABOUT ROSANNA SCOTTO AND JENNA RUGGERIO –

Rosanna Scotto has been a prominent member of WNYW-FOX 5 News since 1986, earning four Emmys for work anchoring FOX 5 News at 10 and Good Day New York. Alongside her professional achievements, Rosanna has been recognized for her significant contributions to community service. She brings this same dedication and passion to her role as co-owner of Fresco by Scotto.

Jenna Ruggieroi (Rosanna’s daughter) represents the third generation of the Fresco family. As co-owner of Fresco by Scotto, she oversees the restaurant's daily operations. Jenna's warm and welcoming presence can usually be found behind the host stand, where she greets guests with a smile, ensuring that each visitor feels like part of the family.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Kim Malek, Meredith Sandland, Jon Taffer, Robert Irvine, Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media - https://entreprenuer.com
Produced by Cali BBQ Media - https://betheshow.media
Category
Social
Tags
Entrepreneur Network, Entrepreneur, Entrepreneur Magazine
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