Published
Our new Perfectly Imperfect strawberries ensure that the fruit that might not be flawless to look at, but is still delicious, is available to customers at low prices.
Whilst visual appearance is still an important cue for many customers we know that it is taste that’s really important.
Our growers have told us that they love the Perfectly Imperfect range, because it means we can take much more of the crop. But most importantly, customers love it too!
Whilst visual appearance is still an important cue for many customers we know that it is taste that’s really important.
Our growers have told us that they love the Perfectly Imperfect range, because it means we can take much more of the crop. But most importantly, customers love it too!
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