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The ‘Search for Lost Frogs’ campaign.

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“Right now, 41% of Amphibians are threatened with extinction, that’s 3000 species”
Robin Moore, Director of Communications at the Global Wildlife Conservation, recently came to our Conservation Optimism conference to talk about his innovative ‘Search for Lost Frogs’ journey, which dispatched teams to find some of the world’s missing amphibians. This work formed the inspiration for GWC’s successful ‘Search for Lost Species’ campaign. In Bolivia his team partnered with Match.com to help find Romeo, the world’s loneliest frog, a Juliet...
Read more about our wider biodiversity research at http://po.st/true_planet
Category
Academic
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