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Today, in the second Trump Administration, alpha-ness—midwifed in part by Joe Rogan, Jordan Peterson, and lesser gods of the manosphere—has become the official demeanor of American power, and a range of alpha-male training programs have taken off. At the Men of War Crucible, you bear crawl through rivers. At Warrior Week, you dig your own grave. At the Squire Program, your teen-ager can take part, too. A three-day program called RISE ($3,000 to participate) offers you an opportunity to crawl through mud, carry heavy objects, and, as its website puts it, “CHANGE YOUR STORY & UNF**K YOUR LIFE.” The reporter Charles Bethea tagged along on a retreat, which, in reality, turned out to be more touchy-feely than expected.
- Category
- Success
- Tags
- alpha males, male influencers, manosphere
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