Published
From garage dust to thirty thousand dollars in wedding gold.
Shawn O’Connell did not just rent out his vintage Mustang; he sold an unforgettable moment.
Whether you are looking for a side hustle or growing a full-time business, the secret is the same: stop selling the product and start selling the experience.
Shawn focused on three main strategies.
First, he sold the feeling, realizing that people want a core memory for their wedding day rather than just a ride.
Second, he leveraged the right platform to handle insurance and logistics so he could focus on promotion.
Third, he stayed in his lane by mastering one specific niche. Tag a friend who has a hidden gem in their garage and follow for more business insights.
What experience would you curate?
Shawn O’Connell did not just rent out his vintage Mustang; he sold an unforgettable moment.
Whether you are looking for a side hustle or growing a full-time business, the secret is the same: stop selling the product and start selling the experience.
Shawn focused on three main strategies.
First, he sold the feeling, realizing that people want a core memory for their wedding day rather than just a ride.
Second, he leveraged the right platform to handle insurance and logistics so he could focus on promotion.
Third, he stayed in his lane by mastering one specific niche. Tag a friend who has a hidden gem in their garage and follow for more business insights.
What experience would you curate?
- Category
- Social
Sign in or sign up to post comments.
Be the first to comment
Up Next
Autoplay
-
04:21
Oracle Applications User Experience Product Usability Lab
-
00:09
Cụm Từ Tiếng Pháp Cần Biết Trong Thể Thao #10
-
01:21
Why Aubrey Marcus Says You Should Focus on One Thing -- but More Than One Product
-
00:47
French vocabulary #Theme = Thé
-
03:24
Education: It Matters More to Health Than Ever Before
-
13:56
Magento 2 - Product Attributes & Product Attribute Templates
-
01:02
Oracle Modern Business Experience 2018 — A New Online Event Experience
-
01:15
Boys experience more violence when they’re young than you think. Here’s how things change #TEDTalks
-
05:09
That Moment Family Matters More Than Politics
-
00:08
Cụm Từ Tiếng Pháp Cần Biết Trong Thể Thao #2
-
1:00:42
Why sleep matters now more than ever | Matt Walker
-
02:23
Why User Experience is Pivotal to Customer Experience
-
14:49
How we experience awe -- and why it matters | Beau Lotto and Cirque du Soleil
-
06:36
How To Upload Multiple Product Images Using CSV Product Import - OpenCart
-
00:48
More credit than criticism, more grace than judgment. Apply that to the way you treat yourself too.
-
01:00
Would you invest in this product inspired by a bad birthing experience - Entrepreneur Elevator Pitch
-
01:00
Why It's Better to Release Your Product Sooner Than Later
-
00:09
Cụm Từ Tiếng Pháp Cần Biết Trong Thể Thao #1
-
01:08
Being a person of "influence" matters more than you think
-
05:22
Clients Say, “I Had A Bad Experience With A Similar Product” And You Say "..."
-
06:06
Cogito Classic quick look: More than a watch, less than a smartwatch
-
00:10
The college experience is so much more than earning your degree - Here's why!
