Write For Us

This Chicago Native Wants To Build the In-N-Out of Tacos

E-Commerce Solutions SEO Solutions Marketing Solutions
149 Views
Published
Taylor Mason, CEO/founder of Taylor's Tacos, is on a mission to create the “In-N-Out of Tacos”. She’s transforming her beloved taco concept into a streamlined experience that caters to the modern customer’s craving for convenience. It's a shift she’s fully embraced, fueled by her willingness to adapt and, as she says, “fail fast.”

Watch now to learn about growing a restaurant business, using community resources to build a business, and the Good Morning America effect.

Chapters:
[02:54] - Taylor’s Tacos Origin Story
[13:12] - “The In-N-Out of Tacos”
[15:37] - Tapping into All Available Resources
[18:27] - Taylor’s Tacos Big Pitch
[22:46] - The Good Morning America Effect

SPONSORS:

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

• Toast All-In-1 Restaurant POS: https://bit.ly/3vpeVsc

WALMART BUSINESS —
We are super excited that Walmart Business now has an app that we can order business supplies from directly and save time so we can get back to running our restaurant.
Shop any way you want – in store or online – and get everything you need for your business delivered, shipped or picked up curbside from your local store.
Just use the app to conveniently access everything you need right from your phone. It's the Walmart you love, now for your business.

• WALMART BUSINESS: https://business.walmart.com/

Episode Links:
Taylor’s Tacos Online: https://taylorstacoschicago.com/
Taylor’s Tacos Instagram: https://www.instagram.com/taylorstacoschicago
Taylor Mason LinkedIn: https://www.linkedin.com/in/taylor-mason-88bbb81b2/
Taylor’s Tacos on Good Morning America: https://www.goodmorningamerica.com/food/video/gmas-us-tacos-heads-chicago-102612557

Takeaways:
The “In-N-Out of Tacos” - Taylor Mason is not afraid to fail or do it quickly. That gumption is necessary as Mason is transitioning Taylor’s Tacos from a fast casual restaurant to a fast food restaurant, which she believes will attract the target audience.

It Takes a Village to Raise a Business - Taylor Mason is an advocate for mentorship and business owners tapping into resources, locally, nationally, free, or paid. She believes there is extreme value in being a forever learner and being involved in the community.

The Good Morning America Effect - Taylor’s Tacos won Best Taco in Chicago, a city known for its food scene, and received the award on Good Morning America. That national television appearance has reverberated since then, making Taylor’s Tacos a household name.

***

ABOUT TAYLOR MASON —

Taylor Mason, founder and CEO of Taylor's Tacos Chicago, transformed a casual Taco Tuesday gathering into a thriving business. Alongside her wife Maya, she officially launched Taylor's Tacos Chicago, LLC, which has since grown into a popular catering company, taco shop, event space called Taylored, and a non-profit, "Tacos Create Community NFP." Born and raised on Chicago’s west side, Taylor attended Pepperdine University on a basketball scholarship, where her love for street tacos was born. After returning to Chicago to support her family, Taylor combined her passion for tacos with her entrepreneurial spirit, leading to the creation of Taylor’s Tacos.
Taylor's Tacos has served over 300,000 tacos and completed more than 2,300 catering events. The business has been featured by the Chicago Tribune, Sun-Times, Eater, and more as a must-visit spot. In August 2023, their "sexy, crispy shrimp taco” earned the title of Best Taco in Chicago on Good Morning America.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media - https://entreprenuer.com
Produced by Cali BBQ Media - https://betheshow.media
Category
Social
Tags
Entrepreneur Network, Entrepreneur, Entrepreneur Magazine
Sign in or sign up to post comments.
Be the first to comment