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Using the power of pop to save the sea turtles of São Tomé and Príncipe

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Listen to the whole song here: https://www.youtube.com/watch?v=eSXvEfGUdRY

Find out how researchers at the University of Oxford worked with a country's biggest star to spread conservation messages through a song:
Mém di Omali by João Seria featuring Sebastiana.

Thanks to Ibérica Productions for providing the music video.
Category
Academic
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