What Makes Someone Vote Against Their Political Party? | Sarah Longwell | TED

Our brains are hardwired to crave community and belonging — a tribal instinct that drives politics in the United States, says political strategist Sarah Longwell. She shares what she learned trying to convince people to vote against their political party in a recent election and shows why telling a better story about democracy is key to bridging the ideological divide.

If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https://ted.com/membership

Follow TED!
X: https://twitter.com/TEDTalks
Instagram: https://www.instagram.com/ted
Facebook: https://facebook.com/TED
LinkedIn: https://www.linkedin.com/company/ted-conferences
TikTok: https://www.tiktok.com/@tedtoks

The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit https://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more: https://go.ted.com/sarahlongwell

https://youtu.be/hMutHPLkUYM

TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com

#TED #TEDTalks #democracy