Write For Us

Got Millet? How Marketing Could Improve the Lives of African Farmers | Zoë Karl-Waithaka | TED

E-Commerce Solutions SEO Solutions Marketing Solutions
125 Views

  • Thanks! Share it with your friends!

    You disliked this video. Thanks for the feedback!

ava
Published
From "got milk?" to "avocados from Mexico," marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses. Agricultural development expert Zoë Karl-Waithaka outlines three ways industry, governments, NGOs and others can help African farmers improve their livelihoods -- and positively impact society, the economy and the environment.

If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: http://ted.com/membership

Follow TED!
Twitter: http://twitter.com/TEDTalks
Instagram: https://www.instagram.com/ted/
Facebook: http://facebook.com/TED
LinkedIn: https://www.linkedin.com/company/ted-conferences/
TikTok: https://www.tiktok.com/@tedtoks

The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more: https://go.ted.com/zoekarlwaithaka

https://youtu.be/NnWhFyFGt74

TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com

#TED #Zoë Karl-Waithaka
Category
Academic
Tags
TEDTalk, TEDTalks, TED Talk
Sign in or sign up to post comments.
Be the first to comment