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How booths are designed can influence election results.This professor explains why

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‘Most people, when it comes to elections, when it comes to democracy, are genuinely trying to do the right thing.’

Michael Bruter is a professor at the London School of Economics and an expert in electoral psychology.

Here, he explains how key aspects of the voting process can subtly influence #voting intention. He also speaks passionately about the need to engage younger voters and make sure their first experience of an #election is a positive one.

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Business
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World Economic Forum, WEF, Davos
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