#IAmAWitness Animated Video | Bullying Prevention | Ad Council

This moving video tells the story of Jack-- a teen who's been bullied --and the power of an emoji to change the course of day. Want to have an impact on Jack's life? Check out the interactive version at IWitnessBullying.org.
The #IAmAWitness campaign aims to activate the silent majority of kids who witness bullying each day, and empower them to use the new eye emoji to speak up, be a friend and reject bullying.
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#IAmAWitness | Bullying Prevention | Ad Council
Ad Agency: Goodby, Silverstein & Partners
Title of Creative Work: I Am a Witness
Live Date: 10/22/15
Client: The Advertising Council
President + CEO: Lisa Sherman
SVP, Group Campaign Director: Heidi Arthur
VP, Campaign Director: Deborah Leiter
Campaign Director: Hannah Blatt
Partner: Adobe
CMO: Ann Lewnes
Principal Marketing Manager: Megan Dale
Creative
Co-Chairman, Partner: Rich Silverstein
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Hanna Wittmark
Copywriter: Kate Baynham
Sr. Designer: Angie Elko
Account Services
Managing Partner: Robert Riccardi
Account Director: Cassi Norman
Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Sr. Communication Strategist: Victoria Barbatelli
Communication Strategist: Devon Lynch
Business Affairs
Business Affairs Manager: Heidi Killeen
Production
Integrated Producer: Benton Roman
Director of Content Production: Todd Puckett
Technology Director: Mike Kellogg
User Experience Manager: Patrick Wong
Production and Interactive Company
Company Name: Moonbot Studios
Director: Limbert Fabian
Co-Director: Jake Wyatt
Executive Producers: Lampton Enochs, Trish Farnsworth-Smith, Brandon Oldenburg
Producers: Sulivan Parker, Wendell Riley
Production Coordinator: Carrie Watts
Editor: Calvin O’Neal Jr.
Lead Artist: Kenny Callicutt
Production Art: Renee Bates, James Cassettari
Animation Supervisor: Jake Wyatt
Animators: Renee Bates, Jason Behr, Beavan Blocker, Kenny Callicutt, James Cassettari, John Durbin,
Kendra Phillips, Andrew Stovesand, David Wilson
Animation Cleanup: J.D. Gardner, Justin Holt, Gordon Pinkerton, Kaleb Rice
Lead Developer: Heather Shrewsbury
Developer: John Cannon
UI Developer: LaShea Brittain
CG Supervisor: Megan Deane
Compositors: Megan Deane, J.D. Gardner, Justin Holt, Thomas J. Moore, Gordon Pinkerton, Kaleb
Rice, Russell Smith
Pipeline Supervisor: Brennan Chapman
Pipeline: Craig Barnett
Chief Technical Officer: Bohdon Sayre
Production Assistant: Elena Hibbs
Editorial Assistants: James M. Cook, Carrie Watts
Music
Company Name: Mutato Muzika
Composer: Mark Mothersbaugh
Arrangement: Raymond Plaza
Executive Producer: Natalie P. Montgomery
Sound Design
Company Name: Stimmung
Sound Designer: Gus Coven
Mix
Company Name: One Union
Mixer: Joaby Deal
:30 Trailer:
Company Name: E-Level
Editor: Graham Wilcox
Musical Arrangement: Nick DeMatteo
Motion Graphics Director: Mike Landry
2D Animator: Chad Ford