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iPhone 12 VS Pixel 5 - Sorry Google!

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Apple and Google have a very different approach to their line-ups when compared to competitors. While most companies are deliberate about creating a distinction between what's affordable and what's not, Apple and Google are really good about blurring the lines for a reason I think others should consider, and it's brand reputation.

The best way for any company to retain customer loyalty is to not water down the experience you get, regardless of the variant you bought. If you know the Pixel brand is known for photography and timely software updates, you expect it at whatever the price the brand is being utilized. To a certain degree that gives consumers piece of mind knowing that choosing a less expensive iPhone is not really a downgrade if what they lose is features they probably don't care about, and not quality in the experience.

This is why the Pixel 4a and the iPhone SE are so popular. You can go cheap with the confidence that performance is speedy, software updates are guaranteed, and the camera will be better than most, and I think it was a learning experience for Google. To see the company skip flagships for a year and focus more on the experience is only proof of how Apple's iPhone XR and 11 experiment worked. Success clearly lies in the midrange, but the 2020 approach for both companies is more than interesting.

On one corner we have the iPhone 12, what Apple will never call its midranger, and also the closest kin to the company's Pro lineup ever. On the other we have the Pixel 5, what Google calls its Ultimate 5G phone, and yet another case of midranger denial. Right now there's a bit more than a benjamin standing in-between their price tags if you read the fineprint. The biggest question is, which one is the best investment for you. I'm Jaime Rivera with Pocketnow, and let's dive in.

0:00 - Intro
2:03 - Software
4:06 - Hardware
6:41 - Camera
9:02 - Conclusion

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Category
Tech
Tags
iPhone 12 vs Pixel 5, Pixel 5 vs iPhone 12, Apple iPhone 12 vs Google Pixel 5
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