OEID for Voice of the Consumer

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Published Nov 17, 2013

Oracle Endeca Information Discovery for Voice of the Consumer provides deeper analytics by combining new insights found in diverse and unstructured data sources.

Endeca Information Discovery brings previously unreachable content (like comments from customer reviews, industry blogs, news articles and social media) into existing analytics on sales and marketing performance.

This helps marketing managers and consumer insights executives ask follow-on questions beyond what existing dashboards are telling them to understand root causes. The result is improved sales and marketing effectiveness from enhanced consumer profiling and a deeper understanding of consumer sentiment and their overall satisfaction with products and services.

Category: Tech

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OEID for Voice of the Consumer

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