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Press Conference: Decoding Digital Consumers

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By 2022, some 3 billion emerging market consumers will be online. These consumers will be collecting information on the Internet before buying products, pushing the level of digitally influenced purchases to a staggering $3.9 trillion.

There are big differences in what consumers in different markets do in the steps leading up to a retail transaction and in its aftermath. The survey presented at this press conference tapped into the behaviors of more than 15,000 people in cities like Shanghai, Rio de Janeiro and Nairobi, where Internet connectivity, especially via smartphones, is rising sharply.

Speakers:
· David He, Partner and Managing Director, Boston Consulting Group, People's Republic of China.
· Jeff Walters, Partner and Managing Director, Boston Consulting Group, Hong Kong SAR, China.

Moderator:
· Amanda Russo, Public Engagement Lead, World Economic Forum.

http://www.weforum.org/
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